Effective date – June 01 2025
This Cookie Policy explains how After Echo, Inc. (“After Echo,” “we,” “us,” “our”) uses cookies and similar technologies on afterecho.ai. It works together with our Privacy Policy.
1. What cookies are
Cookies are small text files that a website stores on your device to remember information about you. Pixels and local storage serve similar purposes, so we refer to them collectively as “cookies.”
2. Why we use cookies
| Category | Purpose | Examples |
|---|---|---|
| Strictly necessary | Operate core site features such as the wait-list form and security protections. | ae_session (keeps you on the correct form step) |
| Performance & analytics | Count visits, see which pages people view, and learn how emails perform so we can improve content. | Google Analytics 4 _ga, email open pixel |
| Functionality | Remember your cookie-consent choice and other preferences. | cookieConsent (stores “accept” or “decline”) |
| Advertising & retargeting | Show ads to people likely to be interested in After Echo and measure ad performance. | Meta Pixel _fbp, Google Ads tag |
We do not use cookies to sell your personal data to others.
3. Third-party cookies
Some cookies are set by service providers acting on our behalf:
| Provider | Purpose | More info |
|---|---|---|
| Google Analytics | Site analytics | https://policies.google.com/technologies/cookies |
| Meta (Facebook & Instagram) | Ad targeting and measurement | https://www.facebook.com/privacy/policies/cookies |
| DailyStory | Email open and click tracking | https://www.dailystory.com/legal/privacy |
These providers may use the data only to deliver services to After Echo and as described in their own policies.
4. Consent and control
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First visit: A universal banner lets you accept all non-essential cookies, reject them, or choose per category.
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Change choice: Click “Cookie Settings” in the footer at any time.
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Browser controls: Most browsers let you delete cookies or block them outright. Check the Help section of your browser.
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Global Privacy Control: We honor GPC signals that indicate you want to opt out of certain tracking.
If you disable cookies, parts of the site may not work as intended.
5. Data retention
Cookies stay on your device for different periods:
| Type | Typical lifespan |
|---|---|
| Session cookies | Deleted when you close your browser |
| Persistent analytics cookies | Up to 24 months |
| Advertising cookies | 90 days (Meta), up to 13 months (Google) |
We may update these periods to meet business or legal needs.
6. Updates to this policy
We review our cookie practices regularly and may change this policy. Any changes appear here with a new “Effective date.” If changes are significant, we will notify wait-list subscribers by email.
7. Contact
Questions? Email